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In today’s newsletter,
Price your offer's components separately, then bundle them together
The $300 Inspection That Saves $30,000 in Bad Inventory
How much do you spend on Shopify Apps
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Growth Playbook
Price your offer's components separately, then bundle them together
Customers don't buy when they can't justify the price.
Here's how Chase Dimond fixes that: put a price tag on every element of your offer.
Your main product: $79
Bonus #1 (expedited shipping): $15
Bonus #2 (extended warranty): $30
Total value: $$124 Your price: $99
When you show the math, you're not asking them to trust you - you're letting them see the value gap for themselves.
Example: A supplement brand bundles their $45 protein powder with a $20 recipe ebook, $15 shaker bottle, and $25 nutrition consultation call. Total value: $105. Their bundle price: $67.
The gap between $105 and $67 makes the decision easy.
Credit: Chase Dimond
Fulfillment Friday
The $300 Inspection That Saves $30,000 in Bad Inventory
DTC brands usually skip the pre-shipment inspections. And then if a container arrives with defects, you're stuck with:
~$30K of unsellable inventory
Angry customers
Refunds and replacements
Brand damage
Third-party inspection services cost $200-500 per inspection.
They check your order before it ships.
What they catch:
Wrong colors or materials
Sizing inconsistencies
Packaging errors
Defective units
Or anything else you need them to inspect
The process: Inspector visits your supplier's facility, checks a sample (or multiple, according to your instructions) of your order against your specs, and sends you a report with photos.
If there's an issue, your supplier fixes it before shipping. Not after.
When to use:
First order with a new supplier
New product launches
Large orders (where one defect = big loss)
$300 inspection vs. $30K write-off.
Quick poll
How Much Do you spend per month On Shopify Apps or other software
Just click one of the options above.
Have questions or feedback? You can write to [email protected]