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In today’s newsletter,
Avoid chargebacks this BFCM with $10,000 free protection
How confusion kills retention
How advanced is your text strategy?
This issue takes 2 minutes to read.
Let’s dive into it👇
BFCM
1. Avoid chargebacks this BFCM with $10,000 free protection
A customer buys from your store, but later tells their bank they never did.
Maybe they forgot about the purchase or didn’t recognize the charge on their bank statement.
Suddenly, the bank takes the money back, and you’re left with nothing.
That’s a chargeback, and it can hit new stores hard.
Chargeflow steps in like a shield, stopping these problems and fighting them for you automatically.
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Retention Recipe
2. How confusion kills retention
Subscription cancellations after the first order aren’t always about the product.
Sometimes they happen because subscribers don’t realize they can skip, delay, or pause.
So when they haven’t finished the first order,
they hit the only button they recognize: cancel.
Your job in the first 30 days is simple:
Show them the controls.
Send a short “How to manage your subscription” message right after the first delivery to remove any doubts.
Decisions that matter
3. How advanced is your text strategy?
8 in 10 U.S. consumers have opted in to receive texts from brands.
So the real question isn’t “Should you send texts?”
It’s “How far along is your text strategy?”
The article I came across breaks this down using an SMS Maturity Model, which is genuinely helpful for understanding where your brand sits today, and what to do next.
1. Starter includes transactional SMS such as order confirmations or shipping notifications.
2. Growth includes trigger-based SMS tied to customer actions such as abandoned cart, welcome messages, post-purchase follow-ups
3. Full-Stack includes segmented SMS that vary by customer type, replenishment reminders, educational content, loyalty/VIP messaging
4. AI-Orchestrated includes SMS coordinated with email, adjusted based on behavior, personalized at scale
Once you identify your stage, here’s one step to move up one level:
👉Add ONE new triggered SMS you don’t currently have.
Because moving from “transactional only” to “trigger-based” is the fastest way to turn SMS from a cost center into a revenue channel, and it requires almost no additional resources.
Credit: Practical Ecommerce
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Read the guide to get your CTV campaign live in time for the holiday rush.
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