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Good morning!
In today’s newsletter,
Outrank Competition with micro-influencers
How does Graza stand out in the olive oil space?
Your Amazon ads are bleeding money on irrelevant searches
The new Instagram SEO update you should know
This issue takes 2 minutes to read.
Let’s dive into it👇
Grow Without Ads
1. Outrank Competition with micro-influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
Products That Stick
2. How does Graza stand out in the olive oil space?
The brief you give to your designers is an important part of the brand strategy.
The biggest mistake is “copying what already works”
Graza broke free from the traditional premium glass bottles and made themselves approachable and fun.
Amazon
3. Your Amazon ads are bleeding money on irrelevant searches
Problem: Your ads show up in random searches that would likely never convert.
The fix: After 10+ clicks with zero sales → add that term as a negative keyword.
How to add negative keywords?
Amazon Ads Manager → Search Term Report → Block the losers.
Grow Without Ads
4. The new Instagram SEO update you should know
Adam Mosseri, the head of Instagram, just revealed Instagram's search strategy.
Brands adapting early to this shift will dominate category searches on Instagram.
How Instagram reads your content:
Start here:
Transcribe your reel audio
Write your product descriptions in captions
Encourage people to comment
And if you’re looking for performance breakdowns on Instagram ➡️click here
Until next time,
Hana
Have questions or feedback? You can write to [email protected]