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Good morning!
In today’s newsletter,
Outrank competition this holiday season with micro-influencers
Stop losing customers to simple confusion
“Does this product really work?”
Why naming your influencer group matters
Most brands create one "BFCM Sale" collection and call it a day
This issue takes 2 minutes to read.
Let’s dive into it👇
Micro-influencers
1. Outrank competition this holiday season with micro-influencers
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence.
We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions
Get ahead of Q4 competition.
Retention recipe
2. Stop losing customers to simple confusion
Sometimes customers struggle with a product.
They usually won’t tell you.
Because telling you takes effort, so most people just give up quietly instead of reaching out.
They just use it the wrong way, have a bad experience, and never return.
Fix this by clearing up any doubts right after they buy.
How?
By sending post-purchase emails.
Show them how to get started without common mistakes.
Or give them a few easy tips that regular customers already use.
Credit: Eli Weiss
Ad Vault
3. “Does this product really work?”
This ad format answers that question before the customer asks it.
Because when people doubt your product…they won’t DM or comment.
They’ll just quietly not buy.
That’s why this “Does this work?” format is so powerful.
Use it to build trust with your ads.
Community Center
4. Why naming your influencer group matters
It turns a list of creators into a community people want to belong to.
People naturally want to feel part of something.
And a plain “affiliate program” won’t give them that feeling.
Here are some brands that nailed it:
Sephora Squad vs. Sephora Affiliate Program
"Squad" makes beauty creators feel like part of a team.
Lululemon's Sweat Collective vs. Lululemon Partners
The word "Sweat" connects directly to fitness culture.
Deeper Heroes vs. Deeper Affiliates
Fishing enthusiasts become "Heroes," which acknowledges their expertise and passion for the sport.
How to name your influencer program:
List what your customers do (brew, glow, explore, move)
Add a group word (Squad, Collective, Society, Heroes)
Combine.
Example:
Coffee → Brew Society
Skincare → Glow Collective
Travel → Wander Society
Credit: Saral
BFCM
5. Most brands create one "BFCM Sale" collection and call it a day
That's a mistake.
Shoppers have different intents, and dumping everything into one collection creates decision paralysis.
Here's the winning structure:
1. Core Hubs drive volume
2. Persona Collections increase relevance
3. Urgency Collections convert fence-sitters
🎯 The Result?
Shoppers find what they want faster → higher CVR, lower bounce rate, better ROAS on your ad spend.
The BFCM Merchandising Playbook includes collection architecture templates, naming conventions, and merchandising rules for each collection type.
Have questions or feedback? You can write to [email protected]