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Your Meta ad has 3 seconds to prove it’s not boring

This checklist of 31 hooks will help you before your next launch

Author

Shristi Gupta
May 27, 2025

In today’s newsletter

  • Keep your best customers coming back

  • 80% of your Meta ad performance is decided in the first 3 seconds

  • Media buyers need to evolve. Fast

  • Away goes omnichannel with Amazon & Nordstrom

  • DTC brands rethink strategy post-tariffs

    Let's dive into it!👇

#Retention

Keep your best customers coming back

Acquisition is getting more expensive. Loyalty is getting more valuable.

In 2025, customer retention isn’t a tactic, it’s your growth engine.

That’s why I’m tuning into Loyalty Connect 2025, a free, 3-day virtual event running June 10–12.

Each session is just 2 hours long, packed with insights that help DTC brands retain more and grow sustainably.

Here’s what’s on deck:

🔹 Day 1 – June 10: Why loyalty has never been more urgent

Get honest insights from brands at every stage of the loyalty journey—and why waiting is no longer an option.

🔹 Day 2 – June 11: Fashion & beauty loyalty glow-up

How top brands are building communities and emotional connections that fuel long-term growth.

🔹 Day 3 – June 12: The future of retention

What’s next for LoyaltyLion, what customers expect from loyalty programs, and how tech teams are adapting.

If you care about keeping the customers you’ve already paid to acquire, you’ll want this in your calendar.

Friendly correction: The Loyalty Connect event runs from June 10 to 12, not June 11 to 13 as we mistakenly shared in yesterday’s newsletter. Guess we were just a day ahead of ourselves!

Ad tactics

80% of your Meta ad performance is decided in the first 3 seconds.

And yet, most brands don’t track hook rate.

Poor hook -> Low CTR -> Low add-to-carts -> No conversions.

So I built this checklist of 31 hooks — across angles like curiosity, transformation, POVs, and direct callouts.

Use it:

  • When creative testing stalls

  • When CTR drops

  • Before your next launch

From the feed

Media buyers need to evolve. Fast.

Cody’s right. AI is phasing out old-school media buying. If your buyers are just pressing buttons, they won’t last much longer.

Want to stay ahead? Our Monday/Wednesday/Friday AI drops are made for this shift.

Subscribe to the AI Launch Codes for just $10/Month. 7 days free trial. Cancel anytime.

Insights for the day

1. Away goes omnichannel with Amazon & Nordstrom

Luggage brand Away is moving beyond DTC with retail and marketplace partnerships to boost reach and visibility.

Founders, start testing retail channels as your customers might already be shopping there.

2. DTC brands rethink strategy post-tariffs

New report shows brands adjusting fulfillment, ads, and margins to stay profitable amid rising costs and global shifts.

Founders, going global in 2025 means building flexible systems that can adapt fast—or risk falling behind.

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This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.

Have any questions that you need help with?

Ask here - Look out for Friday’s issue where Ibrahim will answer them.