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Good morning!
In today’s newsletter,
This brand saved $9268 in affiliate commissions — here’s how
Why AI skips your blog (and the one fix that changes it)
Turn winning video hooks into high-performing static ads
Tired of news that feels like noise?
AI Launch Codes: Your Shopify Store Now Reports To You Automatically
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Affiliate marketing
This brand saved $9268 in affiliate commissions — here’s how 👀
Hijacked PPC ads pretending to be your brand. Leaked codes circulating on Honey and RetailMeNot. Browser extensions injecting affiliate IDs at checkout for sales they had nothing to do with.
If you run an affiliate program, you've seen at least two of these. Probably more. The reason most platforms don't talk about it is that they can't catch it
SATHI catches it. Code leakage, attribution injection, self-purchase loops - all flagged automatically, before your affiliate commissions go out.
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
AI Visibility
Why AI skips your blog (and the one fix that changes it)
When AI pulls content into an answer, it doesn't just grab any page. It looks for signals that the content is credible.
Article schema gives it those signals.
It's a label you add to your blog posts that tells AI: this article was written by this person, published on this date, and it's about this topic.
Without it, AI often skips you for a page that made things clearer.
On Shopify, Schema Plus handles this automatically — install it once and every blog post gets Article schema from that point on.
WordPress works the same way with Yoast.
After setup, run one of your blog posts through rich results test to confirm the Article schema is live.
Action Summary:
Install Yoast (WordPress) or Schema Plus (Shopify) if you haven't already
Turn on Article schema for your blog inside the app — it applies to all posts automatically
Open your 3 most-visited blog posts and run each through rich results test.
Fix any errors the tool flags before moving on
Organic Content
Turn winning video hooks into high-performing static ads
Dara Denney runs paid social for multiple e-commerce brands and has been publishing what actually works in Meta ads for years.
This is one of her go-to iterations.
Go to your top-performing video ads from the last 2-3 years. Pause on the first frame. Take a screenshot. That's your new static ad.
Why it works:
The first frame of a winning video was already doing a job.
It stopped the scroll enough for someone to watch. The hook, the visual, the text overlay, the creator's face — all of it was tested in the wild and won.
Action Summary:
Open Meta Ads Manager and filter video ads by top performers over the last 2-3 years
Screenshot the first frame of each winning video
Upload each screenshot as a new static ad with the same copy from the original
Test against your current statics and let Meta tell you what wins
Credit: Dara Denney
Your Shopify Store Now Reports To You Automatically
On Friday, I told you about the official Shopify connector.
Most of you would have installed it by now. If you haven't yet, the exact steps are in the paid section below.
But now you're probably wondering, okay, I'm connected. What do I actually do with this?
One of the most powerful use cases of Claude connected to your Shopify store is turning it into a reporting system that runs without you.
Scaling a store without being on top of your numbers is impossible. Yet most founders are flying blind.
They check Shopify when something feels wrong, when sales feel slow. When a customer complains. When they remember to.
A customer waiting 72 hours for their order. Nobody noticed.
23 customers about to churn. Nobody knows.
Cart abandonment spiked. Nobody caught it.
The data is in Shopify. It always has been. The problem is nobody is looking consistently enough to act in time.
We can now use Claude to automatically pull that data, analyze it, and send it directly to you on a schedule.
We have created 4 scheduled tasks that automatically report your store's performance to you across every time horizon that matters.
Daily — a morning briefing every day at 8am
Weekly — a full business review every Monday morning
Monthly — a financial close report on the first of every month
Quarterly — a comprehensive business review four times a year
Here is exactly what each one looks like when it lands in your inbox.
1. The Morning Briefing
Every day at 8am. Orders, revenue, new vs returning customers, AOV vs your 7-day average, top 3 sellers, and anything that needs your attention flagged before you start your day
2. The Weekly Review
Every Monday morning, before your week starts, this lands.
Not just revenue. Channel breakdown. Profit margin. Repeat rate. At-risk customers. Cart abandonment. Inventory velocity.
Everything you need to know about last week in one read. Key takeaways at the bottom tell you the one thing to fix and the one thing to double down on.
3. The Monthly Financial Close
On the first of every month, your full P&L arrives.
Gross revenue. COGS. Shipping. Transaction fees. Refunds. Discounts. Net profit. Margin.
Payout reconciliation — did Shopify pay you correctly? Tax liability by jurisdiction. Revenue by location. Gift card liability.
4. The Quarterly Business Review
Four times a year. January 1st, April 1st, July 1st, October 1st.
This is the deepest report. It runs 10 skills. Takes 15 to 20 minutes to generate. And gives you the full picture of your business.
Cohort retention. RFM segmentation. Which customers are champions. Which are at risk. Which products are growing. Which are dead stock candidates. Discount ROI. Channel breakdown quarter over quarter.
And 5 strategic takeaways that tell you exactly where to focus next quarter.
You only need to set these up once. After that they run on autopilot. Every morning. Every Monday. Every first of the month. Every quarter.
Here is what is happening under the hood.
Each scheduled task is powered by a set of skills.
Skills are instructions that tell Claude exactly what to query from your Shopify store, how to analyze it, and how to format the output.
The morning briefing alone runs 4 skills in sequence. The weekly review runs 10. The quarterly review runs 10 skills across 90 days of data and compares quarter over quarter.
The full workflow, scheduled tasks, prompts, and setup instructions are below for AI Launch Codes subscribers.
How to set this up?
Step 1 - Install these 106 Shopify skills in one click
Go to Claude Cowork → Customize → Add Persoanal Plugin → Browse Plugins → Personal → Add Marketplace
This post is for paid subscribers
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