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In today’s newsletter,
Why customer content outperforms polished campaigns
Add keywords to your Instagram name field to show up in search
The simplest ad format still beats most creative
100+ ChatGPT Prompts to Revolutionize Your Day by HubSpot
While You Were Building
1.Bombas leaves direct-only for Target shelves
2.ChatGPT ads go live in the U.K.
3.Walmart+ launches in Canada, its first foreign market
AI Launch Codes: Your Support Inbox Now Runs on an AI Agent
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Check out our DTC tool stack here
Let’s dive into it👇
Influencer Marketing
Why customer content outperforms polished campaigns
Your best-converting marketing asset is not a polished ad. It is a real customer holding your product on their phone.
Stack Influence turns that into a scalable channel. Our AI matches your product with vetted micro-influencers from a network of 11M+ creators they purchase on Amazon, generate authentic UGC, and drive external traffic that lifts your sales rank. No upfront creator fees, no inflated impression metrics, just real people creating real content you can repurpose everywhere.
Brands like Martha Stewart and Unilever have hit #1 page positioning in two months and grown monthly revenue up to 13X. Average ROAS sits at 5X. Sign up this week and save 10%.
Add keywords to your Instagram name field to show up in search
The Instagram algorithm prioritizes search results based on keywords in your name and username fields, not just your bio.
That means if someone searches "toddler nutrition" on Instagram, accounts with those words in their name or username are more likely to appear than accounts that only mention it in their captions or bio.
Creator Hannah Hargrove is a good example of this working in practice. Her display name includes "Baby + Toddler Nutrition" and her username is @tinyeatersnutrition.
To do this for your own account, think about the one or two phrases your target customer would actually type into Instagram search.
"Vegan recipes," "wedding photographer," "skincare for acne" — whatever matches what you sell.
Add the most relevant one to your display name, right next to or after your brand name.
Action Summary:
Open your Instagram profile and tap "Edit profile"
Add one or two search keywords to your name field, right after your brand name (e.g. "Brand Name | Vegan Snacks")
Make sure your username also reflects your niche if you haven't already optimised it
Credit: Buffer
Ad format
The simplest ad format still beats most creative
Dara Denney has been running paid social for years, and she'll be the first to tell you this format isn't one she's excited to still be talking about. But her data keeps bringing her back to it.
The reason why ad is nothing new or exciting. It just keeps working anyway.
The format is simple: give your audience a list of specific reasons your product is worth buying. Skip the vague brand language and lifestyle copy. The more concrete the reason, the better it works.
What surprised Dara is that the best-performing version for one of her brands, over a full year, wasn't a talking head video running through the list. It was a static or simple graphic with no creator and no camera involved. Just the reasons, cleanly laid out.
That matters because you don't need a shoot, a script, or a creator to test this. You just need to know your product well enough to write five honest reasons someone should buy it, then put those reasons in front of cold traffic.
Most brands already know their reasons. They just bury them in brand copy instead of saying them plainly.
Action Summary:
Write a list of 5 specific, concrete reasons someone should buy your product
Cut anything vague ("high quality," "loved by thousands") and keep only reasons with proof or specificity
Design a simple graphic with those reasons, no creator needed
Run it and compare it against your current top performer
Credit: Dara Denney
Free AI Guide
100+ ChatGPT Prompts to Revolutionize Your Day by HubSpot
Discover how you can leverage ChatGPT to boost efficiency, streamline tasks, and stay ahead in your industry. Supercharge your productivity with HubSpot's comprehensive guide.
While You Were Building
1.Bombas leaves direct-only for Target shelves
Another OG 2010s DTC brand goes omnichannel. New CEO Jason LaRose opened three Bombas stores and signed wholesale deals with Target and DSW in the past year.
via Glossy • Read more
2.ChatGPT ads go live in the U.K.
OpenAI opened a new ad surface inside ChatGPT in the U.K. In the EU, personalized ads will run only for users who explicitly opt in.
via Digiday • Read more
3.Walmart+ launches in Canada, its first foreign market
Walmart is exporting its Amazon-style flywheel of ads, memberships, and third-party marketplace. Walmart+ went live in Canada Thursday, the program's first market outside the U.S.
via Modern Retail • Read more
Your Support Inbox Now Runs on an AI Agent
A customer paid $54 for two bottles of hot sauce.
Eight days later, it still hadn't shipped.
She emailed "where is my order?" Nothing back for three days.
By Friday, she'd opened a payment dispute and left a one-star review.
One ignored email. A lost sale, a dispute fee, and a public review that doesn't go away.
Unanswered "where is my order"(WISMO) tickets are the number one driver of refunds, chargebacks, and bad reviews.
And they pile up fastest when you're the one answering them by hand, squeezed between everything else you run.
So I built an AI agent that handles it.
Here's what it does, every morning, before you're even online:
Scans the inbox for "where is my order" emails and ignores everything else
Matches each one to the right Shopify order, by order number or the customer's email
Checks the real status: shipped, still being prepared, or genuinely late
Draft the reply for each one. Live tracking if it shipped, an honest update if it's late
Flags the ones that need you personally: refund demands, angry customers, payment problems
Never sends on its own. Every reply waits as a draft for your one-tap approval
You wake up to a support queue that's already handled.
Here's exactly how it's built, step by step, plus the skill file you can copy:
Step 1 - Connectors
The agent reads your "where is my order" emails from Gmail and pulls the order details from Shopify. It needs both.
Both are a one-click connect inside Claude (and ChatGPT). Open connectors, add Shopify, add Gmail. Done in under a minute.
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