Archive

Why a $250 million brand names its suppliers

Plus: Meta’s new creative-diversity check, Claude inside Amazon and the inventory order to pause.

How Nespresso and On Turn Recycling Into Retention

Plus: build an AI shopping readiness app, Shopify’s latest updates and a lesson from an $800K CBO campaign.

How Bloomscape Removes the Risk of Buying a Live Plant Online

How Qure gets customers to spend $50 more

Plus: Build a listicle with AI, update your product feed and reply to five reviews. Opening section

How Aesop Helps Shoppers Find the Right Gift

Plus: stop duplicate shipments, turn customer research into loyalty and release cash from slow inventory.