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Good morning!
In today’s newsletter,
Your boss will think you’re an ecommerce genius
Your logistics costs probably don’t tell the full story
Your store is losing 70% of checkouts. Here's the fix.
What's hiding in your Google Ads account?
AI Launch Codes: Your Shopify Blog Can Now Run Itself
This issue takes 2 minutes to read.
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Let’s dive into it👇
Your Boss Will Think You’re an Ecom Genius
If you’re optimizing for growth, you need ecomm tactics that actually work. Not mushy strategies.
Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.
Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.
Subscribe for free and get your next growth unlock delivered weekly.
Fulfillment Friday
Your logistics costs probably don’t tell the full story
Most ecom brands obsess over revenue. Fair enough — big numbers feel great. But if you're not tracking your logistics cost per unit (CPU) as a percentage of total product cost, you're flying blind.
Here's the fast version:
The industry benchmark is 8–20%. If you're above it, you're not automatically doomed — but you should know why.
The three things that move this number: what you sell (size + value), how your supply chain is set up, and whether your product is just… priced too low. (Yes, sometimes that's the whole problem.)
The fastest fix most brands ignore: localize your inventory. Shipping one parcel internationally for every order is expensive. Shipping in bulk to a regional hub and delivering locally? Much less so.
The trick isn't to slash logistics spend — it's to find the sweet spot where your customers are happy and your margins aren't crying.
This guest post is written by Nick Bartlett, Co-Founder @ Wayfindr — Asia's leading 4PL for global ecom brands.
Email Marketing
Your store is losing 70% of checkouts. Here's the fix.
7 out of every 10 people who start checkout on your store never finish it.
Some got a phone call. Someone’s kid needed something. Or they wanted to double-check the shipping cost first.
They're not gone. They just got distracted.
And a 3-email sequence brings a big chunk of them back on autopilot.
The reason to do this now: Klaviyo analyzed 143,000 abandoned cart flows and found that three-email sequences generated $24.9 million in recovered revenue compared to $3.8 million from single-email flows — a 6.5x difference.
Here's the sequence:
Email 1 — within 1 hour. No pressure. Just a short reminder that they left something behind.
Email 2 — 24 hours later. Add social proof. Show reviews from people who bought the same product. Let other customers do the selling for you.
Email 3 — 48 hours later. Create urgency. Low stock, sale ending, whatever is true for your store.
Set this up once in Klaviyo or whatever email tool you use, and it runs by itself.
Action Summary:
In your email tool, create a flow triggered by "checkout started but not completed"
Email 1: send within 1 hour — product name, one link back to cart
Email 2: send at 24 hours — add 2-3 customer reviews of that product
Email 3: send at 48 hours — add urgency, low stock or expiring offer
What's hiding in your Google Ads account?
Most ecommerce brands that Echelonn audits have the same issues. Wasted spend hiding in campaign structure. Feed problems killing Shopping performance. Broken tracking leading to bad decisions. They’ve seen it all across 300+ accounts. Book a free audit and they’ll show you exactly where the gaps are.
Your Shopify Blog Can Now Run Itself
Most Shopify stores depend entirely on paid ads from Meta, Google, and TikTok. Every sale costs money, and the moment you turn the ads off, the sales stop.
SEO solves that by creating pages that rank once and keep bringing in customers for months without additional ad spend.
The problem is that SEO takes time. Most founders try it, see little after 60 days, and quit.
Agencies do not solve this either. They usually produce 4 to 12 blog posts a month for $3,000 to $10,000, which means you are often 18 months away from meaningful traffic while paying for the privilege of waiting.
4 to 12 blogs a month will not build authority. Volume does, and volume is what most brands cannot afford.
The brands winning at SEO are not doing it the traditional way. They use programmatic SEO.
We introduced this a few weeks ago. Read that here.
Programmatic SEO
Programmatic SEO is the process of creating hundreds of targeted pages around specific search terms so you can cover an entire topic at scale.
Zapier uses it. HubSpot uses it. TripAdvisor built its business on it.
Instead of writing a few broad posts, programmatic SEO targets hundreds of specific keywords, gives each one its own dedicated page, and connects those pages through internal links. These clusters help you cover the entire topic in depth, which builds topical authority and signals to Google that your site is a trusted source for that category.
We built this for IM8 in 5 minutes.
The result was 5 clusters and 175 pages, with a conservative estimate of 750 to 2,500 visitors a month and an optimistic estimate of 8,000 to 15,000.
The strategy was never the hard part. Writing 175 articles was.
Until now.
In the last week 2 things happened.
Shopify connected directly to Claude. Read that here.
We gave Claude access to real Search Volume Data. Read that here.
Today, it all connects in one clean Workflow
Claude will build your programmatic SEO strategy,
Claude will validate every keyword with real data,
Claude will write every article
Claude will publish everything to your Shopify blog.
No agency, no writer, and no CMS login.
But this matters more now than it did even a year ago.
SEO used to be about ranking in Google. If you missed some of that traffic, you could always try to buy your way back in with ads.
That is changing.
ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews are becoming the first place people ask questions before they ever click a search result. If your brand is not part of the answer, you do not just lose the click. You lose the recommendation.
So we are sharing one additional AI SEO skill with the workflow.
Traditional SEO gets you ranked. AI SEO gets you cited.
The full setup, skills, and step-by-step instructions are below for AI Launch Codes subscribers.
The Programmatic SEO Workflow:
Before you start, three things need to be in place.
Setup:
Install the marketing skills and read how programmatic SEO, copywriting, and AI-SEO work — read this issue
Connect your Shopify store to Claude — read this issue
Connect DataForSEO — read this issue
Once all three are live, open a new Cowork chat and start.
Step 1 — Build your programmatic SEO strategy
Load the programmatic-seo skill and point Claude at your context file.
Use this prompt:
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