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AI Launch Codes

If you missed Part 1, start there: Clone The Product Page Behind A $1.2 Billion Brand. We designed the page in that issue. Today we build it.

A couple of weeks ago we showed you how to clone the product page behind Grüns, the brand that sold to Unilever for around $1.2 billion.

In that issue we taught you how to take a proven product page, rebuild it as a clean skeleton in Claude Design, swap in your branding and copy, and export it.

Same structure that two years of ad spend shaped, now yours.

Today we turn that design into a real page on your store.

This is the part that needed a developer, or a theme you fight with all weekend, or a freelancer who takes four days and still gets the spacing wrong.

You can now hand the design to Claude Cowork, connect your Shopify store, and it builds the page live. No developer. No theme wrestling. You watch it happen.

The complete build is at the bottom for anyway that is subscribed to AI Launch Codes.

Building something? Here are a few ways we can help:

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Agency Partner Match
Need help with design, development, marketing, content, paid ads, growth, branding, or something else? Our community of 41,201 founders, operators, and builders gives us access to a strong network of trusted service providers across all budgets. Tell us what you need, and we’ll try to connect you with the right agency or freelancer.
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Founder Tech Stack
Explore our curated list of useful tools, software, and offers to help founders save time, launch faster, and grow smarter.
CTA: Explore the Founder Tech Stack

Keith Eshelman from Parks Project spent almost a year pitching REI and Urban Outfitters before landing either account. By the time it clicked, he'd figured out what buyers actually wanted to hear: which products sold and how fast.

Parks Project has been in REI and Urban Outfitters since their first year of wholesale. Both are still partners today.

Your Shopify store is already running that experiment. Every product you launch tells you something. The question is whether you're pulling the right numbers before you walk into that conversation.

Sell-through rate is the one to lead with.. A buyer doesn't care that you did $40k last quarter. They care that your Yosemite tee sold 94% of units in six weeks while your hat sat.

Who's buying matters too. If your D2C customer skews 25-34, urban, female, and a buyer's store skews the same way, say so.

Keep it to one example. "Our Joshua Tree hoodie sold out in three weeks and we had 200 back-in-stock signups before we could reorder" is more helpful than "our hoodies have been performing well." One specific product with real numbers gives a buyer something to anchor to.

Action Summary:

Credit: Shopify Masters

Your bio is doing more heavy lifting than you think. It's the first thing someone sees when they land on your profile, and it's often what decides whether they hit Follow or keep scrolling.

The skincare company, Kinship, is an excellent example of how to ace the Instagram bio.

They use the right Instagram category for their account (health/beauty) to instantly establish their niche. 

Following this is one line about their brand mentions, another about what they sell, and the last one about their strongest features. 

They've also added multiple links for their Instagram followers to tap on and learn more.

Here are the elements you need to nail for the perfect Instagram bio:

Credit: Buffer

Right now, buyers are asking AI:
“What’s the best collagen powder for women over 40?”
“What’s a good non-toxic candle brand that actually smells strong?”
“Best dog harness for small dogs that pull?”

And AI is deciding which brands get recommended.

The problem here is this: most ecommerce stores are still optimized for traditional SEO…. not AI recommendation engines like ChatGPT, Gemini, Google Shopping, and Bing.

So even if you have a great product, strong reviews, and proven sales…AI may never recommend your brand.

Which means competitors who optimize early can quietly dominate the next wave of organic ecommerce traffic while everyone else keeps fighting over paid ads.

That’s why we created the 90-Day AI Visibility Sprint™.

We help Shopify brands optimize 1 product so AI can actually understand, trust, and recommend it organically.

Here’s what’s included:
• AI Visibility Audit showing how your product currently performs in AI search
• Full optimization for 1 product page
• Store-wide metadata + schema cleanup
• AI recommendation positioning
• At least 1 third-party brand mention to strengthen AI trust signals

Built for Shopify stores with at least one product already generating $1k+/month.

$497.

90-day guarantee:
If your product doesn’t meet AI visibility standards within 90 days, we keep working for free until it does.

Buyers can now cancel orders through self-serve, with rules configurable per market. EU sellers can set the 14-day withdrawal policy without touching their global return rules.

via Shopify Changelog • Read more

The French group takes control of the indie beauty brand to grow share in one of the world's fastest-growing markets. Strategic acquirers keep buying local digital-native brands as their market entry point.

via Business of Fashion • Read more

Hotels, offices and other businesses can now buy on Faire for mini bars, client gifts and front-desk amenities. Brands on the platform pick up a new B2B buyer pool overnight.

via Modern Retail • Read more

Attio is the AI CRM that keeps you ten steps ahead.

Ask Attio anything. Where should I focus? What deals are at risk? Search, update, and create across your customer data.

Ask more from CRM. Ask Attio.

Try Attio for free