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In today’s newsletter,
Scale your IRL campaigns like digital ads
How to set up a branded keyword campaign on Amazon
Your best customers are already on your list
2026 State of AEO Report
While You Were Building
1.AI search wiped 36% of publisher traffic
2.Amazon is licensing its shopping agents
3.Prime Day moves to June this year
AI Launch Codes: From Store URL to Launch-Ready Ads in 30 Minutes
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Scale Your IRL Campaigns Like Digital Ads
Out Of Home advertising has long been effective but hard to scale—until now. AdQuick makes it simple to plan, deploy, and measure campaigns with the same efficiency and insight you expect from online marketing tools.
Marketers agree: OOH is powerful for brand growth, driving new customers, and reinforcing messaging. AdQuick makes it easy, intuitive, and data-driven—so you can treat real-world campaigns like any other digital channel.
Amazon
How to set up a branded keyword campaign on Amazon
When someone searches "Glamnetic" (the press-on nails brand) on Amazon, they already know what they want. They're in the buying phase.
When someone searches "press-on nails," they're looking at ten options and picking the cheapest one.
Those are two completely different shoppers, and running them in the same ad campaign means you have no idea which one your ads are actually reaching.
Branded keywords typically deliver an ACoS(Advertising Cost of Sales) of 5 to 12%, meaning you spend very little in ads relative to what you make back.
Here's how to set it up.
Step 1: Enroll in Amazon Brand Registry
You need a pending or registered trademark for your brand name before you can enroll. Go to brandregistry.amazon.com, sign in with your Seller Central account, and click "Enroll a new brand." Here’s how to do it.
Step 2: Create your branded campaign
Go to your Amazon Advertising account, click Create Campaign, and select Sponsored Brands. Name it something clear like "SB | Branded | [Your Brand Name]." Under keywords, add only your brand name and common variations, including misspellings people commonly use. Full guide here
Step 3: Create a separate generic campaign
Create a second Sponsored Brands campaign for your category keywords, the terms someone would type if they'd never heard of you.
Keep branded and generic campaigns completely separate so you can actually see what's working.
Step 4: Run both for 30 days and compare
After a month, look at cost per click and ACoS for each campaign. Your branded campaign should be significantly cheaper on both.
As more people discover your brand and start searching for you by name, branded search volume grows and the gap widens in your favor.
Action Summary:
Enroll in Amazon Brand Registry
Create one Sponsored Brands campaign targeting your brand name only
Create a second Sponsored Brands campaign for your generic category keywords
After 30 days compare the cost per click and ACoS between the two campaigns
Retention
Your best customers are already on your list
Most ecommerce brands spend the majority of their marketing budget trying to find new customers. New ads, new audiences, new campaigns.
Meanwhile the customers they already have, the ones who already bought, already trust them, and already know the product, get a generic email once a month.
A 5% increase in customer retention has been shown to increase company profits anywhere from 25 to 95%. And retained customers don't just buy more often, they spend more per order over time.
The problem is that retention doesn't feel as exciting as acquisition. A new campaign has a launch date, a budget, a result you can point to.
Retention work is quieter. An email sequence, a reorder reminder, a post-purchase follow-up. The wins compound slowly and most founders don't stick around long enough to see them.
The simplest place to start is your post-purchase sequence. Most brands send an order confirmation and stop there. That window right after someone buys is when they're most engaged with your brand and most likely to buy again. A three-email sequence works well here:
One email that helps them get the most out of what they just bought
One that introduces a complementary product based on what they purchased
And one reorder reminder timed to when they're likely running low.
For a full breakdown of how to build this sequence, use Klaviyo's post-purchase email guide
Action Summary:
Pull your post-purchase email flow and count how many emails go out after the first purchase and when
Write one email that helps the customer get more value from what they just bought and add it as the first touchpoint in that sequence
Add a reorder reminder email timed to when your product typically runs out
Credit: Neil Patel
2026 State of AEO Report
A year ago, most marketers weren't thinking about AI search. Now it's one of the fastest moving channels in the industry and nobody has a playbook yet.
So we built one. We surveyed hundreds of marketers to find out how they're approaching answer engine optimization, where they're investing, what's actually working, and what isn't.
The result is the 2026 State of AEO Report. Real data. Real strategies. A clear picture of where AI search is headed and how to get ahead of it.
While You Were Building
1.AI search wiped 36% of publisher traffic
Piano benchmarked hundreds of publisher sites: search traffic down 36%, revenue down 16%, total audience down 9%. The trigger is Google surfacing AI-generated answers in place of the click-through.
via Digiday • Read more
2.Amazon is licensing its shopping agents
Kate Spade is the first retailer to plug Amazon's AI shopping assistant into its own site. The build-vs-buy question on agentic storefronts just got cheaper to buy.
via Retail Dive • Read more
3.Prime Day moves to June this year
Amazon pulled the event out of July and is steering shoppers through Alexa for Shopping. Off-Amazon brands now have a different competing window to plan promos against.
via Retail Dive • Read more
From Store URL to Launch-Ready Ads in 30 Minutes
I gave it one link.
Minutes later: competitor research, five ad concepts, and finished statics and videos. In our branding.
That's a strategist, a copywriter, a designer, and an editor. From a single URL.
One round of Meta ads is four jobs. Research what's working. Write the angles. Design the statics. Cut the video. Usually all you, at night, after everything else is done.
So I ran a tool called Superscale on DTC Daily. Pasted in dtcdailynews.com and watched.
It read the site first. Pulled our logo, colors, and products. On a Shopify store it reads your actual catalog.
Then it studied 40 of our competitors' live ads. The DTC Newsletter. The Hustle. The ones running right now.
Then it identified 5 Winning Concepts from the entire competitor analysis.
A social-proof static. A POV lifestyle ad. A founder talking-head. A morning-routine video. Every hook lifted from an ad already winning in the niche.
Then the finished creative. In our branding.
Static and video. Sized for every placement. Ready to launch.
It also audited our Meta account. Last 30 days. What's working, what's underperforming, the flags, and the quick wins for this week.
Start to finish, under 30 minutes.
Here's the honest part. So far I've been teaching you how to do all of this inside Claude directly. https://www.dtcdailynews.com/p/how-ai-turned-live-competitor-ads-into-a-90-day-creative-testing-plan
And you still can. Run the research in Claude or ChatGPT, then use a tool like MakeUGC or ArcAds to make the videos.
But Superscale did the entire task end to end in under 30 minutes. And the best part, you can launch the ads straight from it.
They have a free trial. I'd highly recommend testing it out. It will save you hours.
Want to run this on your own store? Below is the exact walkthrough, step by step.
Step 1 - Create an account on Superscale
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