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Happy Friday!
If you’ve been following along, we’re dropping an AI playbook for Meta ads this week. Monday was all about ad copy. On Wednesday, we dove into GenAI for static and video creative. And today, it’s all about optimizing like a media buyer using AI.
In today’s newsletter
Top 3 recommended reads curated by our experts
Claude scanned our Meta ads without a single upload
Personalization that goes beyond hello <name>
AI Launch Codes (For Premium Users Only):
How to turn Claude into your Meta Ads strategist
This issue takes just 3 minutes to read!
Let’s dive into it👇
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Recommended Reads
Tip: If you have first-party data available, use it to segment these customers for specific campaigns.
Tip: Customers are less likely to become angry if they have clear information about how and when the problem is being addressed.
Tip: Include natural language questions and answers on PDPs, collection pages, and buying guides.
AI Launch Codes
Claude scanned our Meta ads without a single upload
That means no CSVs, spreadsheets or exports.
For this demo purpose, we connected one of our alternate PeelAways ad accounts via Meta’s MCP (Marketing API) and asked:
“Which creatives should we double down on?”
And here’s what Claude returned:

A visual breakdown of CTR by creative type

Color-coded tables of best vs worst ads

A kill-or-scale action plan

A testing roadmap with budgets and timelines
If you upgrade to AI Launch codes, you get:
The full MCP setup
Tree & structured prompts
An Excel-friendly workflow if you’re not using Claude x Meta MCP integration.
Find them at the end of this newsletter.
Test it free for 7 days. Love it? Keep it for $10/month. Cancel anytime.
Conversion
Personalization that goes beyond hello <name>
These 5 Klaviyo-based tactics show how to use real-time data, smart segments, and behavior-based flows to create emails that actually convert and keep customers coming back.


How to turn Claude into your Meta Ads strategist
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