You may not need more inventory

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Good morning,

Most stock problems look like purchasing problems.

Sometimes, the inventory already exists. It is simply sitting in the wrong warehouse or reserved for the wrong sales channel.

Today:
We break down how Hulken keeps inventory moving between DTC and wholesale, share a better way to prompt AI in 2026, flag the Google Ads change you need to check and examine which review platforms business owners actually trust.

Hulken has sold more than one million bags and crossed $100 million in lifetime sales.

But rapid growth created a new risk:

The company could have enough inventory and still sell out in the wrong channel.

Hulken now sells through its website, Amazon, QVC, Target, The Container Store and more than 2,500 retail doors.

Retail grew from 16% to 34% of revenue in one year. Around 40% of annual sales arrive in Q4.

More channels create more places for forecasts to be wrong.

Stock can sit with a wholesale partner while the website sells out. The inventory exists, but Hulken cannot sell it where demand appears.

Hulken previously used separate fulfilment partners.

Now one 3PL manages both operations, allowing the company to reallocate stock as demand changes.

It also gives its nine-person team one provider to manage.

A retailer may suddenly need more units. A successful campaign may lift online orders. One colour may outsell every forecast.

Hulken can now move the allocation instead of losing sales or rushing more inventory by air.

Ask four questions:

You may not need more inventory.

You may need more control over where it can be sold.

AI Launch Codes

Early prompt guides taught the same formula:

(and variations of the above format).

This framework was built for an earlier generation of AI.

They can reason through complicated problems, analyse large amounts of information, work across files, use tools and complete multi-step tasks.

But most people still prompt them the old way.

The result?

AI is over-directed in places that no longer matter and under-informed where judgment is required.

You get an answer.

But rarely the best work the model can produce.

The guide explains how to get better results from today’s more capable AI.

Its recommendations include:

The guide is comprehensive.

It is also written for developers and gets technical quickly.

So we have translated it into a simple process any ecommerce founder can follow.

Below, we show you how to prompt AI in 2026 and give you a reusable framework that produces better work, regardless of the task.

P.S. AI Launch Codes gives you two ready-to-use workflows every week. Each one helps you make money, cut costs, save time or remove a frustrating task from your business.

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Every issue is curated by subject-matter experts and lands in your inbox before your morning coffee. A 5-minute read, and you walk into the day already knowing what your competitors are still figuring out.

We cover the channels that move your numbers: paid, SEO, email, social, and ecommerce. Whether you work in B2B or B2C, in-house or agency-side, pick the stories that match your work.

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Google is automatically moving some Search campaigns to AI Max
If you use campaign-level broad match or automatically created assets, check whether your campaigns were migrated. Review search terms, brand exclusions and text customisation before Google spends against the new settings.

Shopify is sharing your products with Meta’s AI by default
Meta now appears inside Shopify’s Agentic Storefronts. Open the AI Channels section of your admin and check which products and information Meta can access.

Amazon sellers face a new fulfilment deadline
From September 30, seller-fulfilled orders to Amazon Business customers need a 90% Business Hour Delivery Rate. Check the metric now. Non-compliant offers may be removed from Amazon Business after October 30.

Which review platform should your brand actually use?

More than 400 comments from business owners produced a clear split: Google wins for visibility, Shopify review apps work well on-site, while Trustpilot and Yelp attracted the strongest criticism.

My takeaway: collect reviews where customers will discover you, and make sure you can export the reviews you worked to earn.

The 60% discount grabs attention.

The social proof gains your trust.

And finally, the before-and-after visual makes the product's benefits instantly tangible.

Task:

Find one customer who used to buy regularly but has not ordered recently.

Call them.

Do not sell. Ask what changed, what nearly brought them back and what would make them order again.

Why this works:

Analytics show that a customer left.

A conversation tells you why.

One honest answer could expose a problem affecting hundreds of other customers.

Your rep:

Report: “Customer Called”

One conversation can reveal what another dashboard never will.

Stop Using AI for SEO Without Real Data

Learn why using AI for SEO without real search data can lead to confident but inaccurate keyword recommendations.

Your product grid might be lying to shoppers

One common way of displaying product options may be creating more confusion than choice.

With AdQuick, executing Out Of Home campaigns is as easy as running digital ads. Plan, deploy, and measure your real-world advertising effortlessly — so your team can scale campaigns and maximize impact without the headaches.

Visit AdQuick.com