Your 10 ads are fighting each other

Advertise to 40,564 E-Commerce Businesses

Promote your tool, service or upcoming event - Reach Founders

Good morning!

In today’s newsletter,

This issue takes 2 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

You are losing sales because your product page can't answer questions or talk to your customers. You need an AI video agent that looks like you, greets shoppers, and points them to the right product. This is how you build trust at scale.

See why hundreds of DTC brands are using Tavus PAL Maker to add a human-like AI-layer for 1/1000th the price of a new hire. Building one is easy. Describe your brand's helper in a few sentences and watch your AI video agent being built, then drop it on your store in a few clicks. It can remember returning shoppers, speaks 40+ languages, and never sleeps.

Chatbots are dead, help your customers 24/7 with a video agent today.

Use code TAVUS50 for 50% off

Reach out to Rohan @[email protected] on the Tavus Growth team if you need help or have questions!

You've got 10 ads live in one ad set, same offer, same landing page. You're waiting for Meta to show all ten, see which one wins, then dump the budget into that one.

The problem?

That's not how Meta decides anymore.

For every person scrolling their feed, it's trying to match that specific person to the ad they're most likely to respond to, and it needs a steady stream of clicks and conversions on each ad, fast, to make that call well.

Splitting your budget across ten separate ads works against that.

Each ad only gets a slice of your traffic and a slice of your conversions. None of them build up signal quickly enough for Meta to learn much of anything.

How to fix it

Go into Ads Manager and open the ad set where those ten ads are running.

Instead of keeping them as separate ads, create one ad and set the format to Flexible (also called Dynamic Creative).

This lets you load all ten of your existing creatives, images or videos, into that single ad.

Meta pulls from that pool and serves different creatives to different people automatically, and because it's one ad, all the clicks and conversions land in one bucket of signal instead of splitting into 10 thin ones.

Once the Flexible ad is live, pause the individual ads so the traffic and data actually consolidate instead of running in parallel.

Action Summary:

Credit: Chase Chappell

This is Day 1 of stealing 100 ideas from the world's best ecommerce brands.

Grüns has a review section on their website where they let you filter reviews by the most common objections customers have.

Taste, value, versus powders, benefits, ingredients, convenience. And for each one, they've curated three reviews where customers talk about that exact concern in their own words.

Why does it work?

It's social proof answering objections. Grüns could tell you their gummies beat greens powders. Instead, they show you customers saying it.

So here's what to do today.

Write down the four or five most common objections customers have with your product, next create a section on your website where customers answer those objections in their own words.

Most Shopify stores look like every other store using the same theme.

Then there's a store like Vex Clothing, a high-fashion latex wear brand that's dressed people like Lady Gaga.

Its site looks like a fashion magazine spread. Same Shopify platform, completely different feel.

The difference comes down to a handful of specific layout choices.

1. Break the grid on purpose

Instead of boxing every image and headline into an even column, let elements overlap and float off to the side, the way a magazine layout stacks a headline over a photo instead of stacking a caption underneath it.

2. Load content as the visitor scrolls, not all at once

Instead of every section appearing the moment the page loads, sections fade in as the visitor scrolls down to them. It's a small technical change, but it turns a static page into something that feels like it's responding to you, which is part of why the site reads as an experience instead of a catalog page.

3. Cut the urgency widgets

Skip the "X people are viewing this" and countdown-timer clutter that ships with most themes. A clean layout with just color blocking, simple shapes, and careful spacing reads as higher-end than a page stacked with sales-pressure widgets.

Action Summary:

Credit: Ethercycle

With AdQuick, executing Out Of Home campaigns is as easy as running digital ads. Plan, deploy, and measure your real-world advertising effortlessly — so your team can scale campaigns and maximize impact without the headaches.

Visit AdQuick.com